Vinod Batra – Co-Founder & Business Strategist

With over 25 years of experience in the garment and textile industry, Vinod Batra is the backbone of Bluethread Brands’ business operations. His expertise spans supply chain management, vendor relations, cost optimization, and large-scale production strategies.

Vinod has built a strong reputation in the industry through years of hands-on experience, personally managing client relationships, vendor negotiations, and order fulfillment. His deep understanding of the market allows him to optimize costs while maintaining the highest quality standards.

Ashima Batra – Co-Founder & Creative Director

A true artist at heart, Ashima Batra is the creative force behind Bluethread Brands. Although she holds a degree in engineering, her passion for fashion and design led her to carve a unique path in the industry. Recognizing the need to revive Shibori, a centuries-old Japanese dyeing technique, she envisioned a brand that fuses this intricate art with modern Indian silhouettes.

After a year of meticulous research and concept development, Ashima founded Dorabi, a brand that champions sustainability, inclusivity, and individuality. Her philosophy is simple yet powerful—clothing should be more than just fabric; it should be an extension of one’s personality.

Sonia Batra – Co-Founder & Operations Head

Every successful brand needs a strong operational backbone, and Sonia Batra plays that critical role at Bluethread Brands. With over a decade of experience in production, logistics, and operations management, she ensures that the company functions seamlessly from design to delivery.

Sonia oversees every stage of the production cycle, from sourcing raw materials to coordinating large-scale manufacturing. She ensures that Bluethread maintains the highest standards of quality and efficiency, allowing the company to deliver premium products on time, every time.